Initially distributed through the company's online catalog, there are now H&M Home stores located internationally. In 2008, the company announced in a press release that it would begin selling home furnishings. store on 31 March 2000, on Fifth Avenue in New York City marked the start of the expansion outside of Europe. The two-letter domain was registered 1997, according to data available via Whois. H&M continued to expand in Europe and began to retail online in 1998 when bought the domain hm.com from a company called A1 in a non-published domain transaction. Shortly after, in 1976, the first store outside Scandinavia opened in London. The company was listed on the Stockholm Stock Exchange in 1974. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. Moreover, increased giving occurred regardless of whether the beneficiary was a known individual or complete stranger, thereby removing the possibility that it stemmed from simple awareness of reciprocity constraints.The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. Using real-time inductions, increased gratitude is shown to directly mediate increased monetary giving within the context of an economic game, even where such giving increases communal profit at the expense of individual gains. Findings demonstrate that the social emotion gratitude functions to engender cooperative economic exchange even at the expense of greater individual financial gains. In the present article, evidence is provided to argue against this limited view of the role played by emotion in shaping prosociality. Decisions favoring communal profit at the expense of self-interest have traditionally been thought to stem from strategic control aimed at tamping down emotional responses centered on immediate resource acquisition. Economic exchange often pits options for selfish and cooperative benefit against one another.
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